Privacy policy

Last updated: September 15, 2026

At Pure.Gallery, we care about your privacy. We collect and use personal information only where it is reasonably necessary to operate our store, process and fulfil orders, create personalized products, provide customer support, improve our Services, and comply with our legal obligations.

This Privacy Policy describes how Pure.Gallery SIA ("Pure.Gallery", "we", "us", or "our") collects, uses, stores and discloses personal information when you visit pure.gallery, use our services, create or customize a product, make a purchase, or otherwise communicate with us (collectively, the "Services").

For the purposes of applicable data protection laws, Pure.Gallery SIA is the controller of your personal information unless otherwise stated.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technology, or legal and regulatory requirements.

When we make changes, we will update the "Last updated" date and take any other steps required by applicable law.

Personal Information We Collect

The personal information we collect depends on how you interact with our Services.

Information You Provide Directly to Us

This may include:

• Contact information, such as your name, email address, telephone number, billing address and shipping address.

• Order information, including the products you order, order details, delivery details, payment confirmation and transaction information.

• Account information, if you create an account with us.

• Customer support information and any information you choose to include when communicating with us.

• Personalization information, such as names, text, dates, instructions, preferences or other details you provide when creating a personalized product.

• Uploaded content, including photographs, images, artwork and other files that you upload or provide to us for the purpose of creating, previewing or producing a custom product.

• Generated content, including product previews, generated designs and other images created through our customization or design tools.

You may choose not to provide certain information, but this may prevent us from providing some features or fulfilling a personalized order.

Custom Products and Uploaded Content

Some of our Services allow you to upload photographs, artwork, text or other content in order to create personalized products.

We process this content for purposes such as:

• creating and displaying product previews;

• generating or modifying designs according to your instructions;

• producing your personalized product;

• fulfilling and shipping your order;

• providing customer support;

• resolving production, quality or delivery issues; and

• enabling reasonable order recovery or reprints where necessary.

Our customization features may use automated image-processing, design-generation or artificial intelligence technologies. Where necessary to provide these features, uploaded content and related instructions may be processed by third-party technology providers acting on our behalf or providing the relevant technical service.

We do not intentionally use customer photographs or uploaded content to infer sensitive characteristics about individuals.

Uploaded and generated content may be stored temporarily to operate our customization features. If you place an order, relevant design files may be retained for a longer period where reasonably necessary to fulfil the order, provide customer support, handle reprints, resolve disputes, comply with legal obligations or protect our legitimate business interests.

If you upload an image or other content depicting another person, you should ensure that you have the appropriate right or authority to provide that content to us for the requested purpose.

Information We Collect Automatically

When you use our Site, we may automatically collect certain information about your interaction with the Services ("Usage Data").

This may include:

• device and browser information;

• IP address;

• network information;

• pages viewed and actions taken on the Site;

• referring pages;

• shopping and checkout interactions; and

• information collected through cookies, pixels and similar technologies.

Information We Receive from Third Parties

We may receive personal information from third parties that help us operate our business, including:

• Shopify, which provides our ecommerce platform;

• payment processors and payment service providers;

• shipping and fulfilment providers;

• analytics providers;

• advertising and marketing platforms;

• email and customer communication providers;

• fraud prevention and security providers; and

• technology providers involved in image processing, product customization or design generation.

Payment providers may collect payment information such as card or bank details directly from you. We do not necessarily receive or store your complete payment card information ourselves.

Information obtained from third parties is processed in accordance with this Privacy Policy and applicable law.

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing Products and Services

We process personal information where necessary to provide the Services and perform our contract with you.

This includes:

• processing orders and payments;

• creating personalized products;

• generating product previews;

• fulfilling and shipping orders;

• communicating with you regarding your order;

• processing eligible returns, refunds or replacements;

• providing customer support; and

• maintaining your account where applicable.

The legal basis for this processing in the EEA is generally the performance of a contract or taking steps at your request before entering into a contract.

Legal and Regulatory Obligations

We may process personal information where necessary to comply with applicable laws, accounting and tax requirements, consumer protection rules, regulatory requests and other legal obligations.

Security and Fraud Prevention

We may process information to detect, investigate and prevent fraudulent, abusive, illegal or malicious activity and to protect our customers, our Services and our business.

Where applicable, this processing is based on our legitimate interests in protecting our business and customers.

Customer Support and Service Improvement

We use personal information to respond to customer enquiries, resolve problems, improve our Services and maintain our relationship with customers.

Where applicable, this processing is based on performing our contract with you or our legitimate interests in providing effective customer service and improving our business.

Marketing and Advertising

We may use personal information to send promotional communications or to measure, personalize and improve advertising.

Where consent is required by applicable law, we will rely on your consent. In other circumstances, we may rely on legitimate interests where permitted by law.

You can unsubscribe from promotional email communications at any time by using the unsubscribe link included in those messages.

Cookies and Similar Technologies

Like many websites, we use cookies, pixels and similar technologies.

Some cookies are necessary for our Site to function, including features such as shopping carts, checkout, security and account functionality.

We may also use analytics, advertising and personalization technologies to understand how visitors use our Site, measure advertising performance and improve our Services.

Where required by applicable law, non-essential cookies and similar technologies will be used only after you have provided the appropriate consent.

You can manage your cookie choices through the cookie controls available on our Site and, in some cases, through your browser settings.

Disabling certain cookies may affect how some parts of the Site work.

Shopify also uses cookies and similar technologies in connection with the operation of our store. Further information is available in Shopify's Cookie Policy.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate our Services, including to:

• Shopify and other ecommerce technology providers;

• payment processors and financial service providers;

• shipping, postal and fulfilment partners;

• IT, hosting and cloud service providers;

• image-processing, customization and design-generation providers;

• customer support and communication providers;

• analytics providers;

• advertising and marketing partners, subject to applicable consent requirements;

• professional advisers such as accountants, lawyers or insurers where necessary; and

• public authorities or other parties where disclosure is required by law.

We may also disclose information in connection with a merger, acquisition, restructuring, financing, sale of assets or similar business transaction.

Service providers may process personal information only as necessary to provide their relevant services, subject to their applicable contractual and legal obligations.

Personalized Advertising

With your consent where required, we may work with advertising and marketing partners to measure advertising performance and show advertising that may be more relevant to you.

Depending on where you live, applicable privacy laws may give you the right to opt out of certain forms of targeted advertising, sale or sharing of personal information.

Where available, you may exercise these rights through the privacy or cookie controls on our Site or by contacting us.

Third-Party Websites and Services

Our Site may contain links to websites, applications or services operated by third parties.

We are not responsible for the privacy, security or content practices of third-party websites or services that we do not control. We encourage you to review their privacy policies before providing them with personal information.

Children's Data

Our Services are not directed to children, and we do not knowingly collect personal information directly from children for the purpose of creating customer accounts or making purchases.

A customer may choose to submit a photograph or other content depicting a child as part of a personalized product. In such circumstances, the customer submitting the content is responsible for ensuring that they have the appropriate authority to provide it to us.

If you believe that a child has provided personal information to us improperly, please contact us so that we can review and, where appropriate, delete the information.

Security

We take reasonable technical and organizational measures designed to protect personal information.

However, no method of transmitting or storing information can be guaranteed to be completely secure.

Please avoid sending highly sensitive or confidential information through channels that are not intended for that purpose.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The appropriate retention period depends on the type of information and why we process it.

For example, we may retain information where necessary to:

• fulfil and support an order;

• maintain appropriate transaction and accounting records;

• comply with tax or other legal obligations;

• handle returns, refunds, disputes or legal claims;

• prevent fraud;

• maintain security; or

• protect our legal rights.

Uploaded photographs, customization files and generated designs may have different retention periods depending on whether they relate to an abandoned customization session or a completed order.

When personal information is no longer reasonably required, we may delete or anonymize it, subject to applicable legal and technical requirements.

Your Privacy Rights

Depending on where you live and the applicable law, you may have rights regarding your personal information.

These may include:

• the right to access personal information we hold about you;

• the right to correct inaccurate or incomplete information;

• the right to request deletion of personal information;

• the right to restrict certain processing;

• the right to object to certain processing;

• the right to receive certain personal information in a portable format;

• the right to withdraw consent where processing is based on consent; and

• the right to lodge a complaint with a competent data protection authority.

These rights are not absolute and may be subject to limitations provided by applicable law.

We may need to verify your identity before responding to certain requests.

We will not discriminate against you for exercising your applicable privacy rights.

Marketing Preferences

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message.

Even if you unsubscribe from marketing communications, we may still contact you with non-promotional messages relating to your orders, payments, deliveries, customer support or other transactions.

International Data Transfers

Some of our service providers may process personal information outside Latvia or outside the European Economic Area ("EEA").

Where personal information is transferred outside the EEA and applicable law requires safeguards, we will rely on an approved legal transfer mechanism, such as:

• an adequacy decision adopted by the European Commission;

• Standard Contractual Clauses approved by the European Commission; or

• another lawful transfer mechanism available under applicable data protection law.

Complaints

If you have concerns about how we process your personal information, please contact us first and we will try to resolve the issue.

If you are located in the EEA, you also have the right to lodge a complaint with a competent data protection supervisory authority.

Our lead supervisory authority in Latvia is the Datu valsts inspekcija (Data State Inspectorate).

Contact

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your privacy rights, please contact:

Pure.Gallery SIA
Hekeļa street 4
Daugavpils, LV-5401
Latvia

Email: support@pure.gallery

For the purposes of applicable data protection laws, Pure.Gallery SIA is the controller of your personal information unless explicitly stated otherwise.